Machina Botanica is a series of animated posters and billboards announcing a different way to think about data centers. Designed Farm to Farm: local systems where computation and cultivation operate as one.
Across the globe, corporations bolt jet engines onto ever-hungry server farms, burning energy and goodwill for marginal gains in auto-complete output. Machina Botanica pushes back on this obsession with scale and speed, proposing an alternative: smaller, local data centers designed as living infrastructure, with sustainability—not brute performance—at their core.
These stations are simpler, slower, and purpose-built for specific tasks. They do less by design, turning waste into resource—heat into structure, airflow into climate, excess into growth—leaving no environmental footprint through smart materials, renewable on-site power, and lighter compute.
Just as Machina Botanica reimagines what a data center can be, we wanted to rethink the visual language used to represent computing.
Shaped by our own cultural backgrounds, the project’s look draws from the folk art of Northern Poland’s Kaszëbi people and the patterns of Anatolian kilims, grounding digital systems in familiar forms. Its motion is inspired by pre-digital computing—from simple tools like the abacus to the rhythms of mechanical computers of the mid-20th century.
We wanted the visuals to feel calm, slightly hypnotic, and inviting—slow, relaxed, and easy to spend time with—using friendly, natural color palettes that draw viewers in.
The soundtrack continues that spirit: an edited piece from Polish hip-hop duo Łona i Webber, taken—appropriately—from a song about posters.
